- SALARY:NONE
- LOCATION:NONE
About this role
Wells Fargo is seeking a
Head of Offer Management Platforms
Marketing Platforms team
Enterprise Marketing Services within Consumer Lending
This will be a software product management leadership role specifically managing the end-to-end Offer Management marketing ecosystem. The team oversees offer setup tools, rules engines, underlying offer databases, as well as oversight of dependent systems to ensure offers run and fulfill as expected.
Your role will be to lead our offer management platform strategy to increase new to bank customers and deepen with existing customers. This involves leading a team of marketing platform professionals with expertise in marketing offers, data flows, and operational processes. This is a quickly scaling space and critical for our ability to deliver on business objectives to grow deposits and credit cards. A critical aspect of the role is to ensure that Wells Fargo is operationalizing modern technology to drive business value through our marketing partners.
The Director will be a seasoned product leader for our marketing offer management capabilities, offer fulfillment, and execution. This leader is accountable for all decisions related to the product, including roadmap prioritization, budgeting, delivery of releases, testing, and the OKRs that are driven from the work. Prior experience in offer management platforms within the financial services industry will be highly desired.
In this role, you will
- Manage and develop specialized teams of managers and professional individual contributors
- Analyze customer and results-oriented information
- Perform market research related to development and testing of services and products
- Identify opportunities and strategies for establishing pricing policies, distribution strategies, technical systems, and customer requirements
- Manage companywide efforts to align and coordinate distribution channels, systems requirements, product introduction, marketing, training, and ongoing product and service management
- Lead teams by making strategic decisions to resolve highly complex, unique, and critical product line issues to meet deliverables
- Interpret and develop range of new products or product lines and product life cycle management for functions with moderate to high complexity and risk
- Collaborate with and influence stakeholders, subject matter experts, project managers, and experienced leaders
- Manage allocation of people and financial resources for Product Management
- Develop and guide a culture of talent development to meet business objectives and strategy
Required Qualifications
- 8+ years of Product Management experience, or equivalent demonstrated through one or a combination of the following work experience, training, military experience, education
- 4+ years of Management experience
Desired Qualifications
- Deep experience with marketing offer management across multiple banking product lines
- Experience managing an end-to-end Offer Management marketing platform
- Seasoned software product leader within financial services industry, preferably offer management
- Knowledge of marketing data and associated data modeling
- Product experience leading teams through including roadmap prioritization, budgeting, delivery of releases, testing, and OKRs
- Operational experience specific to strategizing, building, and running operations
- Influential in stakeholder management
- Agile delivery expertise
- Ability to manage a geographically dispersed team in a highly matrix organization
- Growth mindset with ability to create modern capabilities
Job Expectations
- Willingness to work on-site at stated location on the job opening.
- This role offers a hybrid work schedule.
- Ability to travel up to 20% of the time.
Posting Locations
- Wilmington, DE
- Charlotte, NC
- Minneapolis, MN
May be considered for a discretionary bonus, Restricted Share Rights, or other long-term incentive awards.
Required location(s) listed above. Relocation assistance may be available for this position.
Posting End Date
*Job posting may come down early due to volume of applicants.
We Value Diversity
At Wells Fargo, we believe in diversity, equity and inclusion in the workplace accordingly, we welcome applications for employment from all qualified candidates, regardless of race, color, gender, national origin, religion, age, sexual orientation, gender identity, gender expression, genetic information, individuals with disabilities, pregnancy, marital status, status as a protected veteran or any other status protected by applicable law.
Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit's risk appetite and all risk and compliance program requirements.
Candidates applying to job openings posted in USAll qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.
Candidates applying to job openings posted in Canada Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.
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Disability Inclusion at Wells Fargo
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