Chicago
RESPONSIBILITIES AND QUALIFICATIONS
Marcus Deposits is one of the leading and fastest growing online banks, and acquisition marketing plays a critical role in growth. The Marcus acquisition marketing team is responsible for driving new customer acquisition through digital media channels efficiently and at scale, as well as managing and optimizing customers' experience on site to account application for the Marcus high-yield savings accounts, certificates of deposits, and invest products. The team is performance-driven and focused on operational excellence.
In your role as an associate on the acquisition marketing team is to create, manage, and execute paid media campaigns across numbers of different channels aimed at driving new customer. You will own the end-to-end strategy / planning, execution, optimization, budget management, analysis and reporting for our team.
You will also help the acquisition team stay current with industry trends and customer expectations to incorporate them into our optimization plan. As part of your role, you will interact and work with Product, Pricing, Legal & Compliance, Analytics, and Tech among others.
Essential Responsibilities
- Develop media plans for campaigns against business goals to execute multiple paid media channels
- Develop in coordination with other marketing team members short and long term digital advertising strategy with the goal of driving new customer acquisition
- Lead influencer marketing initiative with paid media amplification
- Work collaboratively across internal marketing team members and external digital agency partners to support both new and current digital marketing campaigns
- Manage the marketing deliverable cycle including initial planning, creative briefing, implementation, monitoring optimization, analysis and reporting
- Lead day-to-day operations of paid media campaigns and maintain a high-standard of operational excellence
- Review and analyze campaign performance on daily, weekly, and monthly basis develop reporting dashboards and conduct deep dive analysis as needed
- Lead marketing technology strategy including cookieless solutions
- Manage marketing/technology vendor relationships
- Provide recommendations around areas of new opportunity for traffic growth to the website
Your Skills
- Bachelor's degree in relevant field
- 5+ years of experience working on digital marketing campaigns
- Experience with multiple different paid media channels, including but not limited to Paid Social, Programmatic Display, and Online Video
- Experience managing multiple channels/campaigns at one time
- Experience analyzingand reporting on KPIs for digital marketing channels
- Experience working with vendors and supporting vendor relationships
- Strong analytical skills, ideally web analytics
- Excellent communication and presentation skills
- Strong problem-solving and project management skills
- Experience with GMP (CM, DV360, GA360, SA360, Google Ads), Facebook, and other marketing platforms
- Proficiency with Google Analytics, Adobe Analytics, and other analytics software
- Experience with Microsoft Excel (macros, pivot tables, VBA, etc.), Access and PowerPoint
- Proficiency in SPSS, R, SQL and Tableau beneficial but not necessary
- Bachelors Degree required
ABOUT GOLDMAN SACHS
The Goldman Sachs Group, Inc. is a leading global investment banking, securities and investment management firm that provides a wide range of financial services to a substantial and diversified client base that includes corporations, financial institutions, governments, and individuals. Founded in 1869, the firm is headquartered in New York and maintains offices in all major financial centers around the world.