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Job Summary

Job Description

Join the Digital Technology dynamic team as the Associate Director of Digital Content Development and play a key role in shaping our digital presence at RBC Capital Markets. As a tech leader, you will leverage new and core technologies and innovative strategies to ensure our digital content and campaigns connect effectively with our audience. In this role, you will have the opportunity to lead a diverse, talented team, drive impactful initiatives and contribute to the evolution of our digital ecosystem.

What will you do?

  • Lead the development and execution of the digital content strategy aligned to marketing and other organizational objectives while helping to drive and shape the long-term digital content delivery vision
  • Manage a team of web content developers and partner effectively with marketing leadership, content creators, UI/UX designers fostering a collaborative and high-performing culture
  • Oversee and help execute on creation, editing and publishing of web content across multiple digital platforms ensuring consistency, accuracy, and adherence to brand and digital guidelines
  • Continuously analyze web performance metrics and client feedback to optimize the user experience, underlying technology and remediate any deficiencies effectively
  • Identify and implement new technologies and platforms to enhance content management delivery, execution of digital marketing campaigns and help drive deeper client relationships through analytics and insights
  • Collaborate cross-functionally with marketing, corporate communications, UI/UX, development and support functions as well as vendors to align with overall business objectives.
  • Ensure compliance with legal and regulatory requirements, as well as adherence to cybersecurity, accessibility and other industry best practices

What do you need to succeed?

Must have

  • 5+ years of technical experience in digital content management or web development, with at least 3 years in a management role
  • Expert in web content development and have leveraged content management systems (
  • OpenText TeamSite/LiveSite or similar)
  • Hands-on experience with HTML, CSS, JavaScript with good understanding of responsive and mobile-first design.
  • Have a strategic mindset and ability to develop and execute comprehensive digital content programs aligned to the organizational goals
  • Familiarity with personalization, content targeting and tools to tailor digital content based on user behavior, preference, and demographics.

Nice-to-have

  • Financial services experience or other highly regulated environment
  • Experience in delivery and execution of the cross-channel marketing campaigns including email marketing, social media marketing, paid advertising to complement web content microsites
  • Knowledge of platforms such as Marketo or Salesforce Marketing cloud to execute on outreach campaigns as well as ability to analyze campaign performance metrics and insights
  • Web analytics platforms (Google Analytics, CrazyEgg), media delivery platforms (BrightCove, Captivate)
  • Experience using frameworks such as React, Angular, Vue with RESTFul APIs to build rich UI experiences

What's in it for you?

We thrive on the challenge to be our best, progressive thinking to keep growing, and working together to deliver trusted advice to help our clients thrive and communities prosper. We care about each other, reaching our potential, making a difference to our communities, and achieving success that is mutual.

  • A comprehensive Total Rewards Program including bonuses and flexible benefits, competitive compensation, commissions, and stock where applicable.
  • Leaders who support your development through coaching and managing opportunities.
  • Work in a dynamic, collaborative, progressive, and high-performing team.
  • A world-class training program in financial services.
  • Flexible work/life balance options.

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nclusion

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